About forge fitness & nutrition

More than a gym. A Place Built To Help Real People Succeed. Forge Fitness was built to be more than a gym. We're a coaching-led community designed to help busy adults achieve long-term results through expert guidance, accountability and support!

IT DIDN'T START AS A GYM

Forge Fitness started with a simple belief!

Fitness shouldn’t be confusing, intimidating and reserved for jus certain sporty people.

After years of Age Group GB Waterpolo and regional swimming, Dan Loveless (Founder and Owner) had developed such a passion for elite training, discipline and pushing his body to elite performance levels.

But when helping some of his mums friends improve their fitness he noticed that.

most people weren’t struggling because they lacker motivation, they were struggling because they lacked support, accountability and a clear plan.

What ultimately started as helping a few friends train on a field quickly grew into something much bigger!

Eventually Forge Fitness was launched back in 2021 inside of his Dads old Forge workshop!

As word spread and more people achieved life changing results, the community out grew the original space and moved into the facility you see today!

However the mission has remained exactly the same:

To help ordinary people achieve extraordinary results through coaching, accountability and community.

The Forge Difference

More than a gym membership. Forge is a coaching system designed to help you succeed.

🏋️‍♀️ Coaching
Every member received expert guidance, technique support and a clear plan!

📈 Accountability
Regular check-ins progress tracking and a team that keeps moving you forward

🤝 Community
Train alongside supportive people who genuinely want you to succeed

🔥 Results
From weight loss and strength gains to confidence and energy, we’re here for lasting changes

Most gyms give you accesss to equipment, we give you the support, structure and accountability to actually get results!

Meet the forge team

Real Coaches. Real Support. Real Support.

At Forge, you’re never left to figure things out on your own.

Our coaching team is here to guide you, support you, and keep you accountable every step of the way. Whether your goal is weight loss, building strength, improving confidence or simply feeling healthier, we’re here to help you succeed.

DAN LOVELESS
Founder & Owner

Forge Fitness & Nutrition started with a simple mission; make expert coaching, accountability and support accessible to everyday people.

After competing for Great Britain in Water Polo and spending years immersed in elite sport Dan recognised that most don’t struggle because they lack motivation – they struggle because they lack structure, support and a clear plan.

What started as helping friends train on a field evolved into Forge Fitness & Nutrition, a thriving coaching community helping people across Essex become fitter, stronger and more confident.

Today, Dan focusses on developing the Forge Fitness Method, supporting the coaching team and ensuring every member receives the experience, accountability and results Forge has become known for.

“Our goal isn’t to build the biggest gym. Its to build the most supportive fitness community in Essex”

Beth Jarvis
Head of Client Journey, Coach & Pilates Instructor

Beth plays a huge role in ensuring every member receives an exceptional experience from the moment they walk through the doors at Forge.

As Head of Client Journey, she oversees the member experience, helping new members settle in, supporting existing members on their journey, and ensuring everyone feels welcomed, supported and values as part of the Forge community.

Alongside coaching on the gym floor, Beth also leads our Pilates sons, helping members improve mobility, strength, movement quality and overall wellbeing.

Behind the scenes, Beth manages much of Forges social media and communications, helping share member successes, educates our community and showcase what life at Forge is all about.

Known for her positive energy, friendly personality and genuine care for members, Beth is a key part of creating a supportive environment that makes Forge Fitness & Nutrition different.

“Great results come from great coaching, consistency, and feeling supported every step of the way”

Joe Borein
Head of Customer Service & Coach

Joe plays a key role in ensuring every member has an outstanding experience at Forge.

As Head of Customer Experience , he helps oversee member support, communication and day-to-day service, ensuring members feel welcomed, supported and valued throughout their journey.

Alongside his coaching responsibilities Joe is passionate about helping members build confidence and improve their fitness!

Joe is known for his friendly nature and willingness to help, Joe is often one of the faces members see when they wake through the door.

“Great results start with great support”

Harvey Foweraker
Junior Coach

Harvey is passionate about helping members improve their fitness, build confidence and enjoy their training.

As a junior coach at Forge, he supports members on the gym floor, helping create a positive and welcoming environment where everyone feels encouraged to succeed.

Known for his caring approach, willingness to learn and enthusiasm for fitness. Harvey is committed to developing his coaching skills and helping members gethe the very most out of each and every session.

“Progress comes from showing up, staying consistent and enjoying the process”